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June Survey Results!

Petite Fashionista Presents Wrap-Up
Petite Fashionista Presents Picutres!
Petite Fashionista Presents is TODAY!!!!
When: 2 pm to 5 pm
There'll be shopping, free manicures, pants hemming, and a CELEBRITY CLOTHING AUCTION featuring items donated by HAYDEN PANETIERRE and KESHIA CHANTE!
Paige Premium Denim to be at PFP!
OMG...more petite jeans! :) Not only will attendees at Petite Fashionista Presents get to see Joe's Jeans in the fashion show, they'll also be able to purchase Paige Premium Denim in petite sizes! The petite sizes come with an inseam of 31" so it should be fine for most petites when they're waring a heel. Look for Paige's jeans plus lots of other lines (including accessories and shoes!) at this Sunday's event!
Petite Fashionista Presents Interviews: Juliana Corona-Mclean and Benedicto
On why Benedicto covers all body types when it comes to women's fashion:
I don't know anyone who is six feet tall and a size zero. I wanted to create clothes for all body types. Clothing that I felt that my family and friends would wear.
On whether she uses fit models:
Clothes are made for the client and scaled according to their shape. However, for my May 24 show, the clothes designed well in advance, and then tweaked on the models.
On what she thinks looks best on ALL WOMEN:
Anything wrap - dresses or tops, would look amazing on just about anyone. Different sizes should look for different types of wrap dresses or tops. For example, if a woman is more on the plus side, she should look for something with a band so that her waist would be more defined.
On why is it so difficult for the mainstream fashion industry to understand the need for "non-standard" sizes, even when we make up the majority:
Simplicity. The industry wants manufacture many pieces very quickly, so the best way is to limit it to a range of sizes. In addition, it's cheaper to mass produce this way.
On designers she admires:
My two favourite designers are Valentino and Donna Karan. I like Valentino because he KNOWS how to make a woman look glamourous in any colour and I like Donna Karan because she didn't plan on taking the fashion world by storm. In fact, she's very down-to-earth. Like Valentino, Donna Karan knows how to make a woman look and feel fabulous. She also knows how to cater to different women. For example, her DKNY line is mainstream, has everything. Her Donna Karan line, on the other hand is sophisticated and high-end.
By then, my e-commerce site will be up in running. I'd also like to see my clothes in a few stores in the United States and Canada. Also, I would like to import my own special fabrics, from Europe, Asia and Africa.
If you are interested in purchasing Benedicto, please contact Juliana at benedicto (at) gmail (dot) com
Petite Fashionista Presents Interview: Catherine Bui and Lovelina
On the line itself:
I generally don't make pants. Since my entire theme leans towards vintage, feminine looks, I find that romantic blouses, skirts, and dresses suit my aesthetic better. I do love pants, however, and I may give them a try in the future. Creating a beautiful pant requires precise engineering and if ever I have the time to dedicate towards that, I'd make the move.
On how long it took to start Lovelina:
Well, after high school, I studied fashion and completed an Apparel Design and Merchandising program. I later interned for a high-end bridal gown designer for awhile; then traveled to Southeast Asia to research design there for a time. All in all, I'd say from the time I graduated from the design program it took about 4 years before I took the step to begin my own collection.
On the height of her models:
I hate to categorize my collection. Yes, I do design to flatter myself, but I want people of all shapes and sizes to be able to look good in my clothes as well. So while I design to compliment women of smaller stature, my designs are also created to look good on taller women as well. I've had models anywhere from 5'0" to 5'7" look spectacular in my designs!
On media reaction to Lovelina:
I was recently touted as being one of the few eco-friendly designers with beautiful, fashionable designs where many others just make t-shirts. Who says eco-friendly has to be mundane?
On a designer she admires:
I have immense admiration for independent designers with original ideas. My favorite indie designer of the moment is Leanimal. Her designs are edgy and high-fashion while being affordable and wearable.
Advice to would-be designers:
On where she sees Lovelina in five years:
I don't think I'd ever be happy seeing my collection as a common, mass-produced entity, therefore I'm not sure if I'd like to see it widely circulated in major department stores. I think that takes away from it's originality. I would love the idea of Lovelina being stocked in many specialty boutiques worldwide. When a woman purchases a Lovelina piece, I want it to be a timeless, treasured thing, not a disposable piece of clothing purchased on the whim of a fleeting trend. My goal has always been to share my art with the world and to have others love it as much as I do.
Lovelina is currently available for sale online and at specialty boutiques around California.
Petite Fashionista Presents Reminder
Also, look for the Lovelina interview online TOMORROW!
Petite Fashionista Presents Interview: Elizabeth Dutra and Sweet Petites Apparel
On why she decided to start a line of petite athletic wear:
I felt the current marketplace for petite active wear was severely lacking in fashionable and well-fitting styles. So I decided to give petite women what they have been looking for, stylish and functional active wear combined with a figure-flattering fit.
On whether there's a specific height her clothes are designed for:
My clothes are designed for women 5’4” and under. Our inseams vary from 27” to 29.5” so there is something perfect for just about every petite.
On the height of her models:
My models Gaby, Maria, and Lacy are between 5’2” and 5’4”. My niece Mallory is 4”11”.
On whether she feels that some women don't realize that they're petite:
Absolutely!! I speak with women everyday who think they are not petite because they are a size 10. I then ask how tall they are, they say 5’3” and I tell them they are certainly petite! I designed my clothing with a generational fit in mind. I wanted to create styles that flattered younger body types to older. Petites simply grow out, not up. I know this from not only my body as I’ve aged, but comparing my niece Mallory’s figure to mine and my mothers. We all started with a common physique and it changes as we get older. Sweet Petites Apparel is dedicated to bringing petites of all ages smart, well-fitting and stylish apparel.
On why she feels plus sizes get more attention than petites:
There may be more plus size stores out in the marketplace currently, but I truly feel the petite fashion world is getting ready to explode and I’m very excited to help bring petites to the fashion forefront.
On whether she has a designer she admires:
Diane von Furstenberg, She makes “dressing” a women an art form.
WE HAVE ARRIVED!!!!!
On where she sees Sweet Petites five years from now:
As with many other petite designers, my goal is to continually bring beautiful and figure-flattering clothing to petites around the world.
Sweet Petites Apparel sells tops (both bra tops and tanks). bottoms and wraps. Sizes range from XS to L and are available for purchase online from the website.
This article is cross-posted at Prospere Magazine
EXTENSION for Prospere Magazine`s Petite Fashionista Presents Ticket GIVEAWAY!
Who is the featured celebrity at Petite Fashionista Presents clothing auction?
One name will be RANDOMLY PICKED at 8 pm EASTERN TIME. Looking forward to see the emails! This person will be sent A PAIR OF TICKETS!
Petite Fashionista Presents Interview: Teresa Le and TLE Designs
Teresa's tops and dresses are cut perfectly for petite women 5'4" and under and come in small, medium and large.
Teresa on why plus sizes get more attention than petites:
Society puts a lot of attention on weight and how a person should look. Unfortunately, this added attention creates more pressure and makes it more difficult for people to lose weight effectively and to sustain it. Because of this, some people are back where they started or are heavier. I think the last statistic I heard was that 60% of the population is overweight, so clothes designers have to make clothes that are accommodating for this sector of society.
On the height of her models:
My models are between 5'0" and 5'4". My main model, Heather, is 5'2".
On whether she has plans to make pants:
Yes, eventually I will design pants since they are functional aren’t they. But I find them not as exciting as
On whether many women who are under 5'4" don't realize they're petite and why:
Yes. I think there is a misconception of what being petite means, even among women. People equate being petite to being skinny and small in stature, which is not always true. You can be petite and be any size. Just today I ran into a former neighbor of mine at the post office. I was telling her about my petite line and she commented that it would be too small for her to wear. Even though she is an older, heavier woman, she was only like 5’3”.
It’s funny that since I’ve started my clothing line, I’m more aware of people’s height when I’m talking to them or see them on the street.
On designers that she admires:
I like Betsey Johnson. She’s so cool and quirky and always seems to have a lot fun. Her clothes have a whimsy about them and they’re always so colorful in both design and color. I love the fact that she doesn’t feel she has to look or act her age, which is totally cool.
Others I also like are Trina Turk and Shoshanna. Trina Turk has a great sophisticated vibe to her clothes. I like the fact that Shoshanna also her found a niche in the industry by designing for women who are more ample in the bust.
I see TLE Designs making a huge impact in the world of petite fashion by paving a very wide, hip, and fashionable path for the young adults market that has, for the most part, been neglected. Yet my desire for TLE Designs goes beyond filling this void.
I want to change the way some petites view themselves. Even though you’re short, feel comfortable with yourself and like who you are. Height is not a measure of a person’s potential. When a woman buys clothes that fit her properly and compliment her personality, she has greater self-esteem and can take on the world!
My plan is to grow TLE Designs to an international clothing company. With the help of short women everywhere and their desire to have stylish clothes that fit, I would love to see the line in numerous boutiques and stores around the world! I want the name TLE Designs to be synonymous with hip, petite fashion.
Currently, one can find TLE in the following stores:
- Sophie's, 401 N Market Street, Chattanooga, TN
- Clothes Minded, 1101 Hixson Pike, Ste C, Chattanooga, TN
- Frankie and Julian's, 330 Frazier Avenue, Ste E, Chattanooga, TN
- Posh, 5510 Highway 153, Ste 7, Hixon, TN
- Ritz-Carlton Atlanta, 181 Peachtree Street, NE, Atlanta, GA
Prospere Magazine Draw for Petite Fashionista Presents!
Question: Who is the featured celebrity at Petite Fashionista Presents clothing auction?
ONE NAME WILL BE RANDOMLY PICKED FROM THE EMAILS. Please email us no later than JUNE 10, 2008!! THE NAME will be drawn on June 12, 2008 at 8 pm Eastern Time.
Petite Fashionista Presents Interview: Fernanda Carneiro
On what makes Fernanda Carneiro Designs different from other brands:
There are three things that make my brand different. The first is design. My designs are unique and wearable. I do not follow trends too closely but I am always very focused on wearability and designing what I believe women want and cannot find. The second is quality. I use only high quality fabrics, such as 100% silks and uniquely textured fabrics, and high quality craftsmanship and tailoring. The third is fit. I have designed my clothes to fit petite women with hips. There are too many lines out there that do not take female curves into consideration and design strictly for women with very straight hips. All of us with some curves in the hip area get extremely frustrated when trying to buy clothing because nothing fits the way it should! That is the purpose of my fit, filling this void in the marketplace.
On how long it took her to start her company:
After graduating from a 4-year business school with a major in Marketing, I moved to Los Angeles to take
On whether there's a specific height Fernanda Carneiro Designs fits:
My fit is perfect for someone who is 5'4". I believe that this height is a good fit for both petite and "regular" women. It can fit shorter women and women that are a little bit taller. No body is the same. There are taller women that have shorter torsos and shorter women that have longer torsos. Proportion is what is important. Everyone needs to find a designer whose fit works for them. I believe that my fit works for a large part of the female population.
On the height of her models:
My fit model is 5'4". Print and runway models can be anywhere from 5'4" to 5'8", or maybe even taller if the proportions are right.
On what she thinks of the "sameness" of today's models (i.e. tall, blonde and very young):
The first print model I used has red hair and the second model is a brunette. Since I am of Brazilian origin and draw inspiration from my heritage, I decided to use these models that are not the standard blonde to represent my line. I think what I look for in models is something more unique or exotic. This does not exclude blondes, I just have not chosen one so far.
On designers she admires:
I have many designers that I admire! There are so many designers out there with so much to offer. I admire design in general, not anyone in particular at all times. Every collection gives a designer the chance to express themselves at that particular moment in time. My personal aesthetic may or may not synch with that of a designer that I admire at any particular time. With this taken into consideration, a few of the designers that I am drawn to are: Oscar de la Renta, Carolina Herrera, Alice Temperley, doo.ri, Marchesa, and the list goes on and on!
On plans to expand beyond dresses:
Yes, I do. I am thinking of already starting to expand to include sportswear beginning with my Spring 2009 collection.
On where she sees herself five/ten years from now:
Five years from now I hope that my line will have pleased the public enough to be something women seek out. I hope to be selling in boutiques all over the country and maybe in 1 or 2 major high-end department stores. In ten years I hope to be a lifestyle brand! I would like to be selling in various countries around the world and to have expanded my line to include shoes, handbags, and jewelry. Maybe at this point I could have other lines like swimwear, children's, and men's lines. I do want to continue my growth slowly, but there are endless possibilities!
Fernanda Carneiro Designs is currently available at the following stores:
House of Petro Zillia in Los Angeles; Lear's Closet in Marco Island, Florida; Rumeur Boutique in Miami Shores, Florida and Kacky & Carl in Dallas.
Petite Fashionista Presents Inverview: Sunny Suppa of 5ft 2in
Sunny Suppa, who immigrated to the United States from Thailand as a teenager, is truly living the American Dream. With a bit of help from a non-profit group called CEO Woman, she started 5ft2in™, new line of pants especially for women 5’2” or shorter. At 5’2 ½”, Sunny definitely relates to these women. While she never thought it was an issue while she was in school, after graduation, it became apparent that the fashion world isn’t very petite friendly. Like most petite women, she had difficulty finding appropriate clothes for work. While yes, some clothing lines do have petites, the pants are often still too long. Sometimes, it took her hours even to attempt finding pants that didn’t sag, drag or were too long. It wasn’t all that kind to her self-confidence. It made her feel horrible. Currently, Sunny’s line consists of work-related full length pants and capris, from size 0-12 and with inseams that range from 26” to 29”. She fits the pants on an actual petite model, and will eventually make 00s and plus petites up to size 28.
On the challenge of speaking with buyers:
They need to understand that there is really a need for a petite market. Most of them do not think they have many petite customers, or they think carrying a petite line might change the image of their stores. And when they understood petite issues, their bosses did not.
On whether she thinks the fashion world would become more accepting of non-standard sized designers:
It will take some time, but eventually, yes. Fashion has always been about doing something new, and being the pioneer. Catering to a non-standard size is definitely new and pioneering. It will certainly take some time and effort, but it can happen and if we make enough noise it will.
On whether these designers can be successful:
Yes. Designers who are willing to see us for how we are different from the norm, yet realize that we are all so different at all, and cater their businesses to those markets will be very successful.
On whether she wants to change the world:
Changing the world is a big responsibility. What I want to do is add to it. I think people in the world deserve more options.
On where she would like to take 5ft2in™:
I’d love for the brand to become a household name. A trusted brand for all petite women where they know the clothes will always fit.
Sunny lives in California. 5ft2in™ is available for purchase online. The pants come in four colours: black, grey, brown and khaki.
Petite Fashionista Presents Interview: Christa Jean
On June 22, 2008, she will be hosting her very first event, Petite Fashionista Presents, at the Proof Bar/Sky Lounge at the Intercontinental Hotel, Yorkville in Toronto. This amazing show will feature North American designers who specialize in clothing for women 5'4" or shorter, including TLE Designs, Sweet Petites, Lovelina and Fernanda Carneiro. Many of these designers will be interviewed by Prospere Magazine in the coming weeks.
I had the opportunity to speak with Christa about Petite Fashionista and Petite Fashionista Presents last weekend and here's what she has to say:
On Petite Fashionista Presents:
This is the first-ever Petite Extravaganza. It's a launch of the brand (Petite Fashionista) and also a celebration of all things petite! This is something that I've always wanted to do. It was just a matter of timing. And the timing is right now.
On who is going to be at the event:
There'll be many designers, all of whom have a petite focus. They include TLE Designs, 5ft 2in, Sweet Petites, Lovelina, Benedicto and Fernanda Carneiro.* Joe's Jeans will also be in the fashion show with its Provocateur fit.
On how she got hold of the designers:
I did a lot of research and then contacted them on my own. I also sent out press releases.
On what people can expect at Petite Fashionista Presents:
There's the fashion show, of course, as well as shopping, including some of the designers from in the fashion show. There'll also be accessories on sale as well as a celebrity fashion auction, featuring clothes from Hayden Panettiere!
On whether people can purchase items by credit card:
Some vendors will take credit cards, but there's also a bank machine at the venue.
On whether she's going to take her show outside of Toronto:
Sure! I'd like to hit New York City, LA and Vancouver.
On what the fashion industry can get out of Petite Fashionista Presents:
This event will bring attention to the number of people who are enthusiastic about and willing to spend money on petite clothing, something that the fashion industry doesn't always realize.
On what's next for Petite Fashionista:
Petite Fashionista is expanding its website to include other features, including e-commerce!
* Cynthia's Note: These designers will all be interviewed for Prospere Magazine and Shorty Stories.
This post is cross-posted at Prospere Magazine
Petite Fashionista Presents Guide...COMING SOON!
REMINDER: There's only one week left to participate in this month's Shorty Stories Survey! Look for it below the Petite Fashionista Presents event listing.
EVENT REMINDER: Benedicto is TONIGHT!

You've probably seen this over at Prospere Magazine, but just a friendly reminder that the Benedicto Fashion Show is TONIGHT (Saturday, May 24, 2008) at the Proof Bar and Sky Lounge at the Intercontinental Hotel, Yorkville (220 Bloor Street West).
Tickets are $20 at the Knowledege Bookstore in Brampton, at Big It Up (58 Spadina Ave, The Toronto Eaton Centre and Square One Mall) and online. They are $25 at the door.
Doors open at 6:30 pm and the fashion show starts at 7:30
Benedicto not only carries women's, but also men's, girls', plus and PETITES!
Benedicto will also be featured in Petite Fashionista Presents on June 22, 2008.
Benedicto Fashion Show - May 24, 2008

When will people TRULY understand petites?
But back to the meeting. The woman I spoke with kept on going on and on about how difficult it was to shop because the clothes were so small. She meant size, not length, as she wasn't super tall. I tried to nicely inform her that being petite has nothing to do with width and everything to do with height, but it didn't really work. Of course, this isn't the first time this has ever happened.
If I had the money, I'd put start a billboard and Internet campaign on petiteness, but sadly, I lack the funds. Maybe some day.
