Showing posts with label Lovelina. Show all posts
Showing posts with label Lovelina. Show all posts

Petite Fashionista Presents Wrap-Up

Petite Fashionista Presents, hosted by Christa Jean of Petite Fashionista, occurred on June 22, 2008. From the fashion show, to the vendors, to the speakers and the celebrity auction, everyone had a great time. The first hour was mostly shopping, and I bought a Fernanda Carneiro dress fairly quickly. This same dress was featured in the fashion show, which occurred later at the event. In addition to shopping, attendees had the opportunity to get massages, get their pants or skirts hemmed and manicures. Of course, there were speakers, a fashion show and celebrity clothing auction as well.
Beauty isn't only about fashion, it's also how you present yourself. Two of the speakers at Petite Fashionista Presents were Jennifer Ettinger from Fit Your Style, a company that offers women a variety of products and services to help her achieve the best health and beauty results, as well as a cardio salsa demonstration with Gorete Almeida.
Another guest speaker was Melissa Meveal from Help Dress Me, who shared her top tips on dressing for petites. Help Dress Me is a company that offers image consulting, styling and personal shopping that is customized to every individual. Melissa offered great advice and many of the clothes featured are available in Toronto area stores, including Aritzia and Petite Alternative.
This trench coat is available at Petite Alternative
The fashion show's venue had a last minute change due to the possibility of rain. Because it was held indoors, the set up of the show actually looked more like the fashion shows one would see in Fashion Week, with spectators on each side of the runway. Prior to the start of the fashion show, Christa Jean (the Petite Fashionista herself) and Tamara Glick from Trademark Image. This segment was similar to what one might find in a talk show such as Oprah or The View, where people first show up in something that is a little on the unflattering side for them, and then are transformed (even if it's just a little bit) to something that looks amazing.
Lovelina top/5ft 2in pants
Benedicto
Lovelina jacket and Joe's Provacateur Jeans
Sweet Petites
As for the fashion show, the clothes presented were absolutely gorgeous. TLE, Sweet Petites, 5ft 2in, Fernanda Carneiro, Benedicto, Kingston 20 and Joe's Jeans were all part of the show. The models, every one of them petite, did an amazing job. It definitely shows that the you don't have to be a six foot tall, 100 pound blonde to strut your stuff on the runway.
Celebrity Clothing Auction: Keshia Chante shirt
Alice + Oliva dress donated by Hayden Panettiere
Juicy Couture dress donated by Hayden
Hale Bob Vero Cuicio Black Silk Bow Tie heels

The last major segment of the show was the celebrity clothing auction. Up for auction were a t-shirt donated by Keshia Chante, a Canadian R&B singer and three items from Heroes star Hayden Panettiere. Hayden's black and white dress was by Alice + Olivia and her yellow dress was Juicy Couture. Also up for auction were the Hale Bob Vero Cuicio Black Silk Bow Tie heels. These shoes were worn with the Alice + Olivia dress at the premiere for It's a Mall World, starring Milo Ventimiglia. All proceeds from the celebrity clothing auction go directly to Hayden Panettiere's charity, Save the Whales Again!

Petite Fashionista Presents Interview: Catherine Bui and Lovelina

Inspired by vintage looks, Catherine Bui launched Megumi Moon in 2006. The name was later changed to Lovelina, a made-up derivative of the word "lovely," as lovely is how a woman should feel when she wear's Catherine's clothes. Not only does Lovelina have a vintage look, but Catherine tends to use vintage fabrics or elements. Therefore, each piece is an exclusive, limited edition look, not found anywhere else. In addition, Catherine has started to go green, using eco-friendly products.

On the line itself:

I generally don't make pants. Since my entire theme leans towards vintage, feminine looks, I find that romantic blouses, skirts, and dresses suit my aesthetic better. I do love pants, however, and I may give them a try in the future. Creating a beautiful pant requires precise engineering and if ever I have the time to dedicate towards that, I'd make the move.



On how long it took to start Lovelina:

Well, after high school, I studied fashion and completed an Apparel Design and Merchandising program. I later interned for a high-end bridal gown designer for awhile; then traveled to Southeast Asia to research design there for a time. All in all, I'd say from the time I graduated from the design program it took about 4 years before I took the step to begin my own collection.

On the height of her models:

I hate to categorize my collection. Yes, I do design to flatter myself, but I want people of all shapes and sizes to be able to look good in my clothes as well. So while I design to compliment women of smaller stature, my designs are also created to look good on taller women as well. I've had models anywhere from 5'0" to 5'7" look spectacular in my designs!

On media reaction to Lovelina:

I was recently touted as being one of the few eco-friendly designers with beautiful, fashionable designs where many others just make t-shirts. Who says eco-friendly has to be mundane?

On a designer she admires:

I have immense admiration for independent designers with original ideas. My favorite indie designer of the moment is Leanimal. Her designs are edgy and high-fashion while being affordable and wearable.

Advice to would-be designers:

First, get a proper fashion education to learn the foundation of fashion and design. Second, work under at least a few designers/design companies to gain experience. This step is especially important because this is how you build contact and sourcing information which is critical when you get around to starting your own collection. Third, I would recommend taking courses on accounting, business, starting a business, etc. Having your own collection is only 10% design and the other 90% is business and administration. You can take the leap when you've got all that under your belt. I only wish I'd had someone to give me the same advice when I started out.

On where she sees Lovelina in five years:

I don't think I'd ever be happy seeing my collection as a common, mass-produced entity, therefore I'm not sure if I'd like to see it widely circulated in major department stores. I think that takes away from it's originality. I would love the idea of Lovelina being stocked in many specialty boutiques worldwide. When a woman purchases a Lovelina piece, I want it to be a timeless, treasured thing, not a disposable piece of clothing purchased on the whim of a fleeting trend. My goal has always been to share my art with the world and to have others love it as much as I do.


Lovelina is currently available for sale online and at specialty boutiques around California.

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